Malgorzata Kubacka

Strategic Licensing Partnerships in Central & Eastern Europe. Helping global brands enter and scale in CEE through high-impact licensing deals.

What I deliver

For Brands & Licensors

• Looking to expand into CEE?
• Market entry & partner identification
• End-to-end deal negotiation
• Licensing & category strategy tailored to local markets

For Licensees & Local Companies

Looking to strengthen your portfolio?

• Brand acquisition & portfolio expansion
• Licensing audit & profitability optimization
• Process & reporting improvement

Why CEE

CEE is one of the most underleveraged regions for global licensing. Success here requires strong local partners and deep market understanding — I bring both.

About Me

I bring a 360° perspective on licensing — shaped by my experience working at The Walt Disney Company, Displate, and leading retail brands such as SMYK and CCC.

• At The Walt Disney Company, I worked on global licensing partnerships and learned the highest standards of brand management.
• At Displate, I was responsible for developing licensed products and turning IP into commercial success.
• At SMYK and CCC, I gained first-hand experience in retail, understanding sales dynamics and consumer expectations.

I specialize in negotiations and building partnerships that deliver measurable commercial results.

I don’t just advise — I lead licensing deals end-to-end and focus on delivering tangible business outcomes.

Let’s talk

Looking to unlock your brand’s potential in CEE?

Get in touch

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